First, I would like to thank you for taking out of your schedule to sit down with us for our “NINE Questions with #NICEHIPHOP”! This is where we sit down with individuals from all different backgrounds and attempt to give our readers an insight into their professional/personal lives within 9 questions. Are you ready?
1) Can you please state your name/business name, what your profession is, and how long you’ve been at it?
My name is De’fron Fobb, and the name of my business is Anthony Lawrence Collection (www.
2) What made you get into your current profession?
When I first had the vision for Anthony Lawrence Collection, I was just brainstorming and playing around; but after taking it serious and seeing what others had to offer, I knew my vision was different and unique. I didn’t see brands that fit an everyday lifestyle, and that’s what made me take it serious and give it a try.
3) What is the best thing about your job?
Designing classic material; being different but at the same time being classic and the amazement of seeing people react positively to something you visualized.
4) What do you like least about your job?
I love everything about what I do that’s why I do it. The moment I stop and reflect on what I don’t like about it then it’s time to quit, and I don’t see that happening anytime soon. Can’t stop, Won’t stop!
5) What would you say has been your biggest accomplishment to date?
Seeing Anthony Lawrence Collection on television and in different publication around the globe is big, but the biggest is when people purchase my brand because they like it and later email me and contact me to inform me that the quality is so great. That’s my biggest accomplishment the satisfaction of the people who purchase Anthony Lawrence Collection!
6) What is your primary focus/what would you like to accomplish in your position?
My main focus is to be the BEST! Bottom line, when it’s all said and done I want my brand to be in the same mentions with the Ralph Lauren’s and Lacoste. I’m not concerned with being famous, but I will work my ass off to be GREAT.
The main thing I hope to accomplish is to leave a great legacy for my family. I want to show others that if you keep God first, never take no for an answer, weather the storm, stay dedicated, and believe; then there’s nothing you can’t do.
7) What are your thoughts on the present state of hip hop?
Right now, I believe hip-hop is all HYPE. It’s about whoever the media says is hot, whoever has the best crew, and whoever has the gimmick is consider good. It’s not about the art and the lyrical content anymore; it’s more about who got the best jokes and who has the best punch lines. Don’t get me wrong, I like it, but I don’t love it like I did in the 90’s. But hey, you have to change with times I guess. Thank God Jay-Z, Yeezy, NAS, Wale, TIP, J. Cole and a few others are around.
8) What is your favorite song or artist at the moment?
Don’t really have a favorite song but my favorite artist is Kanye West.
9) What is your purpose?
To be GREAT in whatever it is I set my mind to do.
You have survived your “NINE Questions with #NICEHIPHOP”! Thanks again for your time. Feel free to take this time to let our readers know anything else about you or promo what you have coming up!
Anthony Lawrence Collection is currently available thru the web store. Safe and secure online shopping. Http://www.
Be on the lookout for the new mixtape, “The Epitome of Every Lifestyle Vol.2 (Fame Is Nothing, Great Is Everything)”! I am currently taking submissions for that so please have artists to feel free to email all songs (original music) to anthonylawrencecollection@